Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Technology Review as, “The Prophet of Habit-Forming Technology. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. By design, the only way to know how Walter gets out of the mess he is in at the end of the latest episode is to watch the next episode.Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Invariably, each episode’s central conflict is resolved near the end of the show, at which time a new challenge arises to pique the viewer’s curiosity. In this particular episode, White discovers one of the drug dealers is still alive and is faced with the dilemma of having to kill someone he thought was already dead.
Challenges prevent resolution of the conflict and suspense is created as the audience waits to find out how the storyline ends. For example, during an episode in the first season, Walter White must find a way to dispose of the bodies of two rival drug dealers. At the heart of every episode - and also across each season’s narrative arc - is a problem the characters must resolve. “Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple formula to keep people tuning in.
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